MARKETING-PROMOTION
Event marketing, according to Advertising Age, is now an intrinsic part of any marketing plan. Along with advertising, public relations, and promotions, events serve to create awareness and persuade prospects to purchase goods and services. These events may be private such as the launch of a new automobile before dealers or public as in Microsoft's Windows '95 program. Reta
Origins
- Karl Benz created the first automobile in 1886
Merger
- The first Mercedes was released in 1901
- The first Mercedes-Benz brand name was released in 1926 after a merger with Daimler
Auto Racing
- was introduced to the sport of auto racing in 1926
American Market
- made a deal to distribute the cars in the U.S. in 1958
Hybrid Car
- introduced its first line of
management
Transparent management
On-site management
Management Vision
Global leader
challenges the future
Inspires trust, excitement
Advanced management philosophy
A world-class automobile company
Accelerating Global Management
By expanding the worldwide production base
Exceptional business performance
Through superior product quality and aggressive marketing strategies
1.Factor conditions
The nation’s position in factor of production such as skilled labor
or infrastructure necessary to compete in a given industry
2. Demand Conditions
The nature of home–market demand for the industry’s product of service
3. Related and Supporting industries
The presence or absence in the nation of supplier industries
that are internationally co
3. The Volkswagen Group in summary
The Volkswagen Group with its headquarter in Wolfsburg is one of the world’s leading automobile manufacturers and the largest car producer in Europe. In 2006, the Group increased the number of vehicles delivered to customers to 5.734 million (2005: 5.243 million), corresponding to a 9.7 percent share of the world passenger car market.
In Western Europe, th
Sales in American market in October, 2009
increased 43.6% from the last year
Market share : 4.7%,
Increased 0.9% from the last year
The market share has been increased gradually
in American market After introducing Genesis
Support of US government in automobile area
‘Cash for clunkers’- a $3 Billion US federal program intended to
provide ec
market share in North America is started to grow during past several months. See [table 3]. Though U.S. Market share of ‘Big Three’ fell under 50% for the first time in 2007, they still contains 44% of market share in 2009 (See [Table 4]), and the market will be more competitive when ‘Big Three’ recover from financial crisis around 2014.
(2) Japanese Automobile Companies
Japanese
First production model of Automobile Lamborghini
Workers & engineers from Ferrari
Starting point to beat Ferrari
First Mid-engine sports car in the world
Heyday of Lamborghini
Ferruccio Lamborghini retires
Lineage of the Legendary Countach
Helped raise sales under Chrysler
Leaves Chrysler
Starts New under Audi
Italian eccentricity & German efficiency
Audi pres Winklem
automobiles one could only dream of riding in, which gave a unique look and flavour one would only desire to taste. Now, after ten years, these automobiles can be seen quite frequently, and out of the imported automobiles the one that had stolen our attention was BMW.
Currently, BMW distinctively makes up approximately 40% of the domestic automobile market. The importing automobile industr
1998 that Hyundai which offered the most favorable terms took over the Kia group.
10 In December,
Hyundai finally signed a contract with the Korean Development Bank, regarding the acquisition of the Kia group.
The world’s leading automobile manufacturers and
the largest carmaker in Europe
In 2012,
the number of vehicles delivered to customers is
9,276 million